5 Best PPC Reporting Tools That Will Boost Your Business ROI

When it comes to performance marketing, there are a lot of different PPC Reporting Tools and platforms to choose from. So, which one should you use?

As always, it depends on what kind of business you have and what kind of campaigns you want to run. 

This blog post will discuss the 5 Best Conversion Tracking Software & Tools worth considering that will boost your Business ROI (Return on Advertisement Spent).

But with so many options on the market, it can be tough to know which one is right for you and your business.

Here are seven of the best performance marketing platforms, based on my findings:

What Is Conversion Tracking Software?

Conversion tracking software or PPC reporting tool is a tool that allows you to track and measure the performance of your marketing campaigns. 

Conversion tracking software may also have other names, like affiliate marketing software, conversion tracking tools, or pixel tracking software- It doesn’t really matter what it is called. What matters, in the end, is how well it works in tracking your conversions and sales in order to increase your ROI.

It is essential while running performance marketing campaigns, as it allows you to see which campaigns are performing well and which ones need improvement.

What Are The Benefits Of Using PPC Reporting Tools?

There are several benefits of using conversion tracking software, including:

• Increased ROI: By understanding which marketing channels are performing well, you can allocate more of your budget to those channels and see an increased ROI (Return on Investment).
• Improved decision-making: With performance data in front of you, it becomes easier to identify which marketing activities and key performance indicators (KPIs) are working and which ones aren’t. This allows you to make more informed decisions about allocating your resources.
• Easier optimization: By tracking conversions, you can quickly identify areas of your marketing data that need to be optimized in order to improve performance.
• Automation & Reporting: The ability to save time by automating PPC and marketing reports. Additionally the ability to track and optimize campaigns in real-time

1. AnyTrack

Overview

Looking for a great platform that connects seamlessly with your website, e-commerce store, or affiliate network, so you can have complete control over where conversion data go?

AnyTrack will make it easier than ever for marketers to scale and grow their businesses— because now they don’t need different tools in each channel!

With Anytracked’s simple interface, anyone from an agency owner all the way down to someone running ads on social media could easily sync up performance reports across every single one of these channels without any hassle whatsoever-you’ll be able to take full advantage of what this powerful marketing tool can do for you.

Thus making it one of the best conversion tracking software out there.

Key Features

• Autotrack & Autotag Events with ad networks pixels from the Client & Server Side and integrations with Bing, Taboola, Outbrain, Google Ads, Google Analytics, Facebook and more.
• Cross-channel tracking for complete conversion data
• Easily sync performance reports across channels
• No need for different tools in each channel
• Accurate and reliable tracking for better decision-making
• Affiliate Networks integrations

Pricing

Here you can check the prices on AnyTrack’s *website.

AnyTrack offers a *14-day free trial with all paid plans.

2. Wicked Reports

Overview

Wicked Reports is a cloud-based ad tracker that helps you manage your campaigns and optimize conversion data. The system integrates with multiple advertising platforms, connecting all of the elements in one place to make it easy for advertisers to get valuable insights.

Such insights are about your audience demographics as well as which offers are performing best during certain time periods or on specific webpages within a website visitors had visited before they became conversions candidates – giving them increased control over where money is spent most efficiently! It also allows you to create custom PPC reports.

With its robust campaign analysis and attribution features, Wicked Reports provides eCommerce marketers with all the marketing data they need to create better campaigns in the future.

The software helps users accurately track ROI metrics from various sources (including lifetime value tracking), and identify which channels contribute most efficiently towards customer acquisition or retention rates for your business model.

All this without sacrificing any level of expertise! Additionally, there’s a comprehensive library available on learning how best to optimize each individual advertising initiative so as not only to maximize profits but also minimize costs when compared to competitors’ strategies too.

Key Features

• Multi-Touch Attribution Data – for increase ROI by scaling winning marketing campaigns
• Attribution Time Windows for eCommerce companies
• Attribution reports are directly tied to Shopify
• Wicked Insights & Playbooks – for On-Demand Analysis, insights, device to scale and a better overview of your ad spending.
• 1st Party Data Conversions– Attribute revenue across multiple channels & Get customer lifetime value reporting data
• Gain insight into your lead generation campaign through long term-term impact measurement.
• Easily sync performance reports across channels
• No need for different tools in each channel
• Accurate and reliable tracking for better decision-making.

Pricing

Wicked Reports’ pricing plans are based on the number of Customer Relationships Management (CRM) contacts. In the world of CRM systems, a contact is someone who has purchased your product or service. A lead, on the other hand, is a potential customer to that you’re trying to sell your product but hasn’t made it yet.

This short explanation is important since the pricing plans vary depending on the amount of CRM contacts you have.

The table below shows the starting pricing plans for up to 50,000 contacts. You can check the pricing plans in more detail on Wicked Reports website.

Pros & Cons

Wicked Report offers a *14-day trial with reduced pricing with all paid plans.

3. Voluum

Overview

Voluum is a cloud-based ad tracker that helps you manage your campaigns and optimize conversion data. The system integrates with multiple advertising platforms, connecting all of the elements in one place to make it easy for advertisers to get valuable insights.

This is one of the most comprehensive affiliate marketing platforms for managing and running successful affiliate programs. It can help you with everything from creating an account to tracking performance, and optimizing campaigns end-to-end through reporting tools that provide real-time updates on your ROI in just about any industry or category imaginable!

Though known for Affiliate and Native Marketing purposes, this platform does not only focus exclusively on affiliates.

Key Features

• Cloud-based ad tracker, allowing you to track all affiliate campaigns from one place
• Built-in anti-fraud kit= Automatically detection of suspicious clicks & visits and easily spot sources of bad traffic.
• AI-based automated & Rule-based traffic distribution, which automatically sends more traffic to the offers, landing pages, and paths that perform the best.
• Mobile app for iOS and Android devices.
• Multiple tracking options & cost models
• Affiliate Networks integrations
• Extensive reporting with data grouping and drill-down options.
• Supports multiple currencies and optimization of A/B Split Testing

Pricing

Individual

Business

Prices may vary in the Black Week*- Table will be updated when necessary.

Pros & Cons

4. LeadDyno

Overview

LeadDyno is an affiliate tracking software that helps you track leads and commissions. It also allows you to automate lead capture, follow-up, and lead management. LeadDyno is simple to use and integrates with your existing CRM or lead capture system.

As an affiliate marketing software solution, that only covers that aspect of performance marketing, it is a great lead capture and management tool that can automate your lead capture and follow-up processes.

LeadDyno does everything well in order to launch, manage, and grow your affiliate program in a simple manner.

Key Features

• Performance tracking and measurement
• Customizable Affiliate Portal with Affiliate engagement tools & Email Automation
• Rewards and payouts management + Bulk payment using PayPal
• One Click Integration with over 25 software, apps, and platforms
• Multiple tracking options & simple Affiliate Import

Pricing

Pros & Cons

5. ClickMeter

Overview

ClickMeter is an analytics tool that helps you track your click-through rates and conversion rates. It also allows you to compare these metrics across different channels, so you can see which ones are performing the best. ClickMeter also provides insights into how your audience is interacting with your content, so you can optimize your campaigns accordingly.

It is therefore a specialized link-tracking tool that can help you analyze and optimize all of your marketing links to get more conversions. The platform can be used for both advertisements and affiliate marketing programs, providing a lot of useful features dedicated to link tracking.

Key Feature

• Click-through rate tracking
• conversion rate tracking
• Channel Comparison
• Audience Insights
• Campaign optimization

Pricing

Bonus Tip

HYROS

Overview

HYROS is a SaaS company by Alex Becker, which is geared towards high-level businesses that spend $10k a month on Ads and at least $40k a month in revenue on digital advertising and can help you out with accurate sales attribution. 

HYROS collects all your marketing data, tracks data, and identifies your traffic sources so that they are accurately reported to Google and Facebook Ads, making it easier to get better ROI while ensuring no data gets lost along the way since HYROS keeps track of every single action taken online!

Its AI tracking can be used to track your calls and emails, as well as other essential data such as the time spent on each call or email. It also contains a CRM system a built-in, which allows you to manage all your contacts and leads from one place.

Key Features

• Accurate Tracking & Reports
• Overview of Customer Journey
• Email Tracking Software
• Ad Attribution & Long-Term Value
• Big Catalog of Integrations & Print Tracking

Pricing

There is apparently a common puzzlement around the pricing:

HYROS is invite-based, and the plan depends on your revenue. It starts at a cost of $199 per month and is geared towards high-level businesses that spend at least $10k a month on Ads and generate at least $40k a month in revenue.

This is the reason specific prices are not listed on their website, and you can’t simply select a pricing option and start an account at the HYROS platform.

You would need to schedule a call with HYROS team to discuss your needs and get a pricing quote before becoming a customer.

HYROS is a premium software service, and it definitely shows in its exclusive nature.

Pros & Cons

Since HYROS has a higher hurdle in accepting customers, I believe it’s important to have its Pros and Cons in mind.

In case you wish to know more about HYROS, you can check my full HYROS review HERE.

Conclusion

There are many PPC reporting tools on the market, each with its own advantages and disadvantages. The right conversion tracking tool for you will depend on your specific needs and goals.

However, all the tools mentioned in this article have one thing in common:

They can help you save time and improve your PPC campaigns!

If you’re looking for a comprehensive solution that can help you with everything from keyword research to bid management, then Google Ads and Google Analytics is a great start and build from there.

Ultimately, the best PPC reporting tool is the one that fits your needs and budget the best. So, take some time to research your options and find the perfect tool for your PPC campaigns.

Additional Reading

• Google Ads Account Structure – How to optimize for Machine Learning

• Performance Marketing – 16 Things you need to know to get started in performance-based Marketing